adidas took over an entire city block during the 2018 NBA All-Star Weekend in Los Angeles, CA to create an event in basketball culture - 747 Warehouse St.

Kamp Grizzly was tapped as the lead creative agency on the project. As part of the Kamp comms team, I helped write bespoke event messaging, PR releases, email, radio and social posts. Over All-Star Weekend, I was on the ground writing a guide for and working closely with brand ambassadors to craft the storytelling behind each activation at 747. 

 

Shit really popped off.  

adidas: 747 warehouse st

writer

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Motion video: Franky Martin

Editor: Matt Taylor