adidas: 747 warehouse st
adidas took over an entire city block during the 2018 NBA All-Star Weekend in Los Angeles, CA to create an event in basketball culture - 747 Warehouse St.
Kamp Grizzly was tapped as the lead creative agency on the project. As part of the Kamp comms team, I helped write bespoke event messaging, PR releases, email, radio and social posts. Over All-Star Weekend, I was on the ground writing a guide for and working closely with brand ambassadors to craft the storytelling behind each activation at 747.
Shit really popped off.