To help launch Matt Groening's new animated series Disenchantment, Netflix asked Kamp Grizzly to create an activation at San Diego Comic Con 2018. 

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At first, we wanted to build a medieval-themed convenience store. No, they said, convenience stores had been done before. So we did a complete 180 and quickly pivoted to a totally different idea - a convenience store but it sells poison. It went over like gangbusters!