netflix: disenchantment @ sdcc
To help launch Matt Groening's new animated series Disenchantment, Netflix asked Kamp Grizzly to create an activation at San Diego Comic Con 2018.
At first, we wanted to build a medieval-themed convenience store. No, they said, convenience stores had been done before. So we did a complete 180 and quickly pivoted to a totally different idea - a convenience store but it sells poison. It went over like gangbusters!