We brought a one-to-one recreation of the severed floor to the freaks and fans of San Diego Comic Con. Working with an experimental theater director and cast of actors playing roles within the Severance universe, we created a completely immersive experience with multiple storylines dependent on guest interaction. To maintain throughput and narrative, we used CCTV placed throughout the experience to observe and live direct each actor, giving cues on how to interact and when to push/hold groups. It was the must-see activation at SDCC 2022.

 

And Ben Stiller really liked it. 

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Agency: Kamp Grizzly

Creative team: Justin Morris, Luke Yablonksy,

James Snowbarger, Tyeesha Marcell,

Erica Belland, Deb Lee